The EGR Awards 2025? The awarding last June 19 was some actual industry-shaking innovation for once. This year’s bash at The Mermaid in London wasn’t just another “pat ourselves on the back” fest. Real talk: the competition was brutal, and the winners honestly earned their hardware.
12BET India was right in the thick of it, snagging nominations for Best Sportsbook Marketing Campaign and Marketing Team of the Year. Not bad, huh? That’s a pretty loud signal they’re not just another faceless betting site—they’re actually pushing boundaries in online betting, esports, and even casino gaming. If you’re not paying attention to what 12BET’s doing, you’re probably asleep at the wheel.
EGR Awards 2025: A Look at the Biggest Winners and Innovations
The EGR Awards 2025 ceremony was held at The Mermaid, London, where the top players in online gambling gathered for the most anticipated awards in the industry. The EGR Awards 2025 judging process, managed independently by BDO, is widely regarded as the most stringent in the business. These accolades honor innovation, effectiveness, and real business impact.
Operator & Affiliate Highlights
- Best Sportsbook Marketing Campaign: Superbet Group
- Highly Commended: 12BET India got a big thumbs-up as a nominee, mainly for mixing esports with classic sportsbook promos in ways nobody else is really doing. Plus, their user engagement game? Next level.
- Marketing Team of the Year – B2C: Betsson Group
- Highly Commended: Novibet
- 12BET’s nomination says a lot—they’re not just running cookie-cutter promos, they’re actually blending casino and sportsbook campaigns in smart, mobile-first ways. It’s not just marketing; it’s borderline wizardry.
- Innovation in Sports Betting: Kaizen Gaming
- Their focus on dynamic in-play features reflects a trend that 12BET’s been pushing those same buttons, especially with their esports and mobile betting tweaks. They’re just not blowing their own horn as loudly.
- Casino Marketing Campaign: Entain – Foxy
- Highly Commended: Tipico Games
- 12BET India has been loudly leveling up their casino side. Sports may be their main squeeze, but they’re getting sneaky good at blending sportsbook promos with casino madness—think live dealers, RNG games, and all that jazz.
Supplier & Tech Triumphs
- B2B Marketing Campaign: Play’n GO
- Highly Commended: Evoplay
- Innovation of the Year – B2B: Evolution’s Dream Creator
- That’s the future, folks: game shows, not just card tables.
- Brand of the Year – B2B: Pragmatic Solutions
- Highly Commended: SOFTSWISS
Why 12BET India’s EGR Awards 2025 Nominations Matter
Look, it’s cool to win, but just being in the conversation at the EGR Awards means you’re doing something right. For 12BET India, this is huge—shows they’re not just following trends, they’re making them. Esports, IPL, app experience, you name it—they’re doing more than ticking boxes.
And speaking of the 12BET mobile app? Logging in is a breeze. Seriously, if you can’t figure it out, maybe the internet isn’t for you. Mobile experience is smooth as butter—cricket bets, casino spins, live esports—it just works, every time.
Final Words on EGR Awards 2025
Honestly, 2025 was a big year for iGaming, and the EGR Awards proved it. 12BET India is showing that big brands can still be disruptors, not just dinosaurs. Whether you’re a diehard sports punter, a casino spinner, or just here for the esports hype, 12BET’s making sure you don’t get bored.
So, yeah—keep your eyes peeled. Next year? Who knows. Maybe you’ll be the one bragging about your win.