Match odds and in-play bets are not the only things in Indian cricket that are enjoyed by betting fans. The platforms supporting your favourite markets are changing- and few platforms are changing as quickly as 12BET India, a name that is now being lauded throughout the iGaming sphere following its victory at the EGR Awards 2025.
Although it has been traditionally recognised as one of the best sportsbook sites, the EGR nominations of 12BET are confirmation that its innovation is not restricted to cricket betting–and into the casino gaming where the same tactics are creating new impulses of involvement.
EGR Awards 2025: More Than Just Trophies
The EGR Awards 2025 represent the highest level of achievement in iGaming. They award companies that perform well in the fields of marketing, technological innovation, and player satisfaction in general. In 2022, 12BET India has been shortlisted in two big categories:
- Best Sportsbook Marketing Campaign
- Best Marketing Team of the Year
And although such awards might appear sportsbook-focused, they represent a multi-channel that directly improves the cricket betting experience, in particular when combined with casino products that share the same exciting approaches.
From Casino Campaigns to Cricket Betting Excitement
What do a fine online casino and cricket betting have in common? At 12BET, the connection is apparent: they both utilize a gamified system, smart promotions, and live-time interaction to reel in players.
The EGR-shortlisted marketing team of 12BET relies on mission-style campaigns, themed events, and cross-platform promotions, which have linked IPL matches, India test tours, and thrilling casino slots. For example:
- After betting on major cricket games, you can see new slot promotions to play with afterwards
- Cricket key events according to the new slots release
- The loyalty points are earned on cricket exchange as well as live dealer play
Such a unified strategy promotes 12BET beyond a bookmaker – it is a cricket entertainment centre.
Tech Synergy: Cricket, Casino & Innovation
Bettors of cricket usually want a platform that is fluid, quick, and lucrative. The mobile-friendly casino of 12BET follows the same design principles as the cricket interface:
- Easy transition between sportsbook and casino
- Real-time slot leaderboards alongside in-play stats.
- One wallet system to manage funds easily.
It is this synergy that is largely contributing to 12BET India appearing at the EGR Awards 2025. It is not only about what you bet- but the smoothness of the experience across forms of betting.
Why It Matters for Indian Cricket Fans
To the fans that bet on the India matches or simply cannot miss a single IPL match, the 12BET EGR Award nominations are a strong indication. It implies that the platform you are on is powered by one of the most successful marketing teams in iGaming- teams that create offers, features, and experiences that resonate with your interests.
And with 12BET adding more and more live casino events, interactive cricket promos, and branded content, cricket bettors have even more opportunities to stay in the game and win.
Final Over: Betting Elevated by Recognition
The EGR Awards 2025 are here to prove what many Indian punters already suspect: 12BET is no laughing matter when it comes not only to cricket betting, but the iGaming experience as a whole. The fact that it can combine the best sportsbook with the energetic casino content is beneficial to all those who adore cricket and adore the adrenaline rush that this game provides, both in the field and out of it.
Cheering on India to claim victory or spinning the reels between the overs, 12BET India gives you the complete experience, and the EGR Awards just gave it official.